Privacy Policy

This Privacy Policy ("Policy") describes how Adverthetrix Marketing ("we," "us," or "our") collects, uses, discloses, and protects information about individuals ("you") who visit our website, inquire about our services, or engage with us as clients. We are committed to protecting your privacy and handling your personal data with transparency, care, and in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and, where applicable, the General Data Protection Regulation (GDPR).

Please read this Policy carefully. By using our website or engaging our services, you acknowledge that you have read and understood this Policy. If you do not agree with its terms, please refrain from using our website or services.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you contact us through our website, submit an inquiry or contact form, request a consultation or proposal, enter into a service agreement, communicate with us by email, phone, or other channels, or provide feedback or testimonials.

The categories of personal information we may collect from these interactions include:

• Identifying information: your full name, job title, and company or organization name.
• Contact information: business or personal email address, phone number, and mailing or business address.
• Project and business information: details about your marketing objectives, budget, target audience, industry, products and services, and current marketing challenges.
• Financial information: billing name and address (but not full payment card numbers, which are processed exclusively by our secure payment processors).
• Communications content: the content of messages, emails, and other communications you send to us.

1.2 Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect certain technical and usage information, including:

• Device and browser information: IP address, device type, operating system, browser type and version, screen resolution, and language settings.
• Usage data: pages visited, time spent on pages, links clicked, referring URLs, navigation paths through the site, and search terms used to find our website.
• Cookie data: identifiers placed by cookies, web beacons, pixels, and similar tracking technologies (described further in Section 5).
• Location data: general geographic location inferred from your IP address (not precise GPS location).

1.3 Information from Third Parties

In the course of providing marketing services to clients, we may receive information from third-party sources, including:

• Advertising platforms (Google Ads, Meta, TikTok, LinkedIn, etc.) that provide aggregated and sometimes individually identifiable campaign performance data.
• Analytics tools such as Google Analytics that provide behavioral and audience insights.
• CRM, marketing automation, or e-commerce platforms that clients authorize us to access to perform contracted services.
• Publicly available business directories and professional networking sites used for business development purposes.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To provide, manage, and optimize the marketing and creative services you engage us for, including running advertising campaigns, analyzing performance data, and delivering agreed-upon work product.
• Client communication: To communicate with you regarding your projects, answer your questions, provide status updates, and respond to your requests or concerns.
• Business operations: To process payments, issue invoices, manage contracts, maintain our records, and administer our relationship with you.
• Marketing and outreach: To send you information about our services, case studies, industry insights, or promotional materials that may be of interest to you. You may opt out of these communications at any time.
• Website improvement: To analyze how visitors use our website so that we can improve its functionality, content, and user experience.
• Legal compliance: To comply with applicable laws, respond to legal process, enforce our contractual rights, and prevent fraud or other prohibited activities.
• Security: To detect, investigate, and prevent unauthorized access, security incidents, and other potentially illegal or harmful activities.

3. Legal Basis for Processing (GDPR)

For individuals located in the European Economic Area, United Kingdom, or Switzerland, our processing of personal data is based on one or more of the following legal grounds: contract performance (processing necessary to fulfill a service agreement with you), legitimate interests (processing for our legitimate business interests, including improving our services, communicating with prospects, and maintaining business records, where not overridden by your rights), legal obligation (processing required to comply with applicable law), and consent (where we have requested and received your consent for specific processing activities, such as marketing communications).

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your personal information with trusted third-party service providers who assist us in operating our business and delivering services, including cloud storage and hosting providers, analytics and reporting platforms, payment processors, project management and communication tools, and email marketing platforms. All service providers are required to handle your information securely and in accordance with applicable privacy laws and are prohibited from using your information for purposes other than those necessary to provide services to us.

4.2 Advertising Platforms

In performing our services, we may share hashed email addresses, pixel data, or audience segments with advertising platforms such as Meta, Google, and TikTok on your behalf as your authorized agent, strictly for the purpose of executing your campaigns. This sharing is governed by your agreement with those platforms and our service agreement with you.

4.3 Business Transfers

If we are involved in a merger, acquisition, asset sale, or other business restructuring, your information may be transferred as part of that transaction. We will notify you of any such transfer and any choices you may have.

4.4 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to: comply with a legal obligation; protect and defend our rights or property; prevent or investigate possible wrongdoing in connection with our services; protect the personal safety of users of our services or the public; or protect against legal liability.

4.5 No Sale of Personal Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and to collect analytics data. Cookies are small text files stored on your device by your browser at our request.

We use the following categories of cookies:

• Strictly necessary cookies: Essential for the operation of our website, including session management and security. These cannot be disabled without significantly affecting site functionality.
• Analytics cookies: Used to understand how visitors interact with our website (e.g., Google Analytics). Information collected is aggregated and used solely to improve our website.
• Marketing and retargeting cookies: Used to track visits to our website and potentially show you relevant advertisements on third-party platforms. These cookies are placed by advertising partners such as Google and Meta.
• Preference cookies: Used to remember your preferences and settings to improve your experience on return visits.

Most browsers allow you to control cookies through their settings. You may disable cookies; however, doing so may impact the functionality of certain parts of our website. You may also opt out of interest-based advertising through the Digital Advertising Alliance, Network Advertising Initiative, or your browser's privacy settings.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Generally, we retain client and prospect records for a period of five (5) years following the end of our business relationship, after which they are securely deleted or anonymized. Analytics and usage data may be retained in aggregated, anonymized form for longer periods.

When determining the appropriate retention period, we consider: the nature and sensitivity of the information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process the information; whether we can achieve those purposes through other means; and applicable legal, regulatory, and contractual requirements.

7. Data Security

We implement commercially reasonable technical and organizational security measures designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (TLS/SSL), role-based access controls, regular security assessments, and employee training on data privacy and security practices.

No method of electronic transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

8. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information. These may include:

• Right to access: The right to request a copy of the personal information we hold about you.
• Right to rectification: The right to request correction of inaccurate or incomplete personal information.
• Right to erasure: The right to request deletion of your personal information, subject to certain legal exceptions.
• Right to restrict processing: The right to request that we limit how we use your personal information in certain circumstances.
• Right to data portability: The right to receive your personal information in a structured, commonly used, machine-readable format.
• Right to object: The right to object to our processing of your personal information based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• California-specific rights: California residents have additional rights under the CCPA, including the right to know what personal information is collected, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising privacy rights.

To exercise any of these rights, please submit a written request to support@adverthetrix-marketing.com. We will respond to your request within forty-five (45) days or within the timeframe required by applicable law. We may require verification of your identity before fulfilling your request.

9. International Data Transfers

We are based in the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. Where required by applicable law, we implement appropriate safeguards for such transfers, including standard contractual clauses approved by the European Commission.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will promptly delete such information. If you believe we have collected information from a child under 18, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites, platforms, and services. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the date of the most recent revision at the top of this page. For material changes, we will provide more prominent notice (such as email notification to active clients). Your continued use of our website or services after any such changes constitutes your acceptance of the updated Policy.